PRIVACY POLICY
Last Updated: January 2026
This Privacy Policy explains how Hawkeye Asset Management LLC, operating through its Hawkeye Digital AI division, collects, receives, uses, stores, protects, and discloses information in connection with our websites, technology, artificial intelligence services, digital marketing services, communications services, consulting services, software, and related products and services (collectively, the “Services”).
Hawkeye Digital AI is a division and business brand of Hawkeye Asset Management LLC. Hawkeye Digital AI is not a separate legal entity.
For purposes of this Privacy Policy, references to “Hawkeye Digital AI,” “we,” “us,” “our,” or “Company” mean Hawkeye Asset Management LLC, including its Hawkeye Digital AI division, unless otherwise stated.
All contracts, service agreements, proposals, statements of work, subscriptions, invoices, billing arrangements, and other legal relationships associated with Hawkeye Digital AI Services are with Hawkeye Asset Management LLC.
1. WHAT THIS PRIVACY POLICY COVERS
This Privacy Policy applies to personal information processed by Hawkeye Asset Management LLC through its Hawkeye Digital AI division.
It applies when you:
- visit our websites;
- contact us;
- request information about our Services;
- submit a form;
- request a consultation;
- purchase or subscribe to Services;
- communicate with our team;
- use a Hawkeye Digital AI website or technology product;
- use an AI chat or voice assistant provided through our Services;
- interact with our marketing communications;
- participate in an SMS, email, review, or reactivation campaign;
- use a CRM, automation, scheduling, or appointment system provided through our Services;
- provide information through an integration;
- or otherwise interact with us electronically or in connection with our Services.
This Privacy Policy also addresses information that Clients provide to us about their own customers, prospects, leads, employees, or other contacts when we process that information on the Client's behalf.
2. INFORMATION WE COLLECT
The information we collect depends on how you interact with us and which Services you use.
Depending on the circumstances, information may include:
Identity and Contact Information
- First and last name
- Business name
- Job title or role
- Email address
- Phone number
- Mobile telephone number
- Mailing address
- Business address
- Website address
- Other contact information
Account Information
- Username
- Password or authentication information
- Account identifiers
- Login information
- Security information
- Account preferences
- Service configuration information
- Connected-account information
Business Information
- Company information
- Business location
- Business category
- Services offered
- Hours of operation
- Service areas
- Marketing information
- Customer service information
- Brand information
- Business goals
- Appointment information
- Lead information
Customer and Contact Information
When a Client uses our Services, we may receive information about that Client's customers, prospects, leads, or contacts.
This may include:
- Names
- Email addresses
- Telephone numbers
- Mailing addresses
- Customer identifiers
- Appointment information
- Communication history
- Review information
- Customer preferences
- Lead status
- Other information supplied by the Client
Transaction and Billing Information
We may collect:
- Billing name
- Billing address
- Transaction history
- Subscription information
- Invoice information
- Payment status
- Payment method information
- Limited payment details provided by payment processors
We generally rely on third-party payment processors to process payment-card transactions rather than storing complete payment-card numbers ourselves.
Technical Information
We may collect information such as:
- IP address
- Browser type
- Device type
- Operating system
- Device identifiers
- Internet service provider
- Approximate location derived from technical information
- Referring website
- Pages visited
- Time spent on pages
- Navigation activity
- Interaction with our websites
- Error information
- Log information
Communication Information
We may retain communications between you and us, including:
- Emails
- Support requests
- Form submissions
- Chat conversations
- Telephone-related information
- Appointment requests
- Messages
- Service inquiries
- Other correspondence
3. INFORMATION YOU PROVIDE DIRECTLY
We may collect information that you voluntarily provide when you:
- create an account;
- purchase Services;
- complete an onboarding form;
- request a consultation;
- submit a contact form;
- request support;
- communicate with us;
- provide information during a sales process;
- provide information during implementation;
- connect a third-party account;
- upload files;
- provide Client Data;
- provide customer contact lists;
- provide business information;
- subscribe to communications;
- participate in a promotion;
- or otherwise provide information to us.
You are not required to provide information in every circumstance. However, certain information may be necessary for us to provide particular Services.
4. INFORMATION COLLECTED AUTOMATICALLY
When you visit or use our websites or certain technology Services, some information may be collected automatically.
This may include information about your device, browser, IP address, operating system, referring source, pages viewed, links clicked, approximate geographic area, and interactions with our website.
We may use this information to:
- operate our websites;
- maintain security;
- understand website usage;
- identify technical problems;
- improve performance;
- measure marketing effectiveness;
- understand visitor behavior;
- prevent fraud;
- analyze trends;
- and improve the Services.
5. INFORMATION WE RECEIVE FROM OTHER SOURCES
We may receive information from sources other than directly from you.
Depending on the Services being provided, these sources may include:
- Clients;
- customer relationship management systems;
- scheduling platforms;
- payment processors;
- advertising platforms;
- analytics services;
- social media platforms;
- search engines;
- business directories;
- public websites;
- marketing partners;
- lead-generation services;
- software integrations;
- authentication providers;
- communication providers;
- AI technology providers;
- and other third-party platforms authorized by you or the Client.
Information received from these sources may be combined with information already maintained by us.
6. CLIENT-PROVIDED CUSTOMER AND CONTACT INFORMATION
Some Hawkeye Digital AI Services allow Clients to upload, import, synchronize, or otherwise provide customer and prospect information.
This may occur in connection with:
- review requests;
- reputation management;
- customer follow-up;
- database reactivation;
- SMS campaigns;
- email campaigns;
- appointment reminders;
- lead nurturing;
- CRM management;
- AI conversations;
- voice communications;
- marketing automation;
- or other Client-authorized communications.
When a Client provides customer information to us, the Client is responsible for ensuring that it has the legal right and necessary permissions to provide that information and use it for the intended purpose.
The Client is also responsible for determining whether appropriate consent is required before sending SMS, email, automated calls, AI voice communications, marketing messages, or other communications.
We generally rely on the Client's representations regarding the lawful collection and use of customer information.
7. PAYMENT AND BILLING INFORMATION
Hawkeye Asset Management LLC may use third-party payment processors to process payments.
Payment processors may collect and process payment-card and financial information according to their own privacy policies and security practices.
We may receive limited transaction information necessary to:
- confirm payment;
- issue invoices;
- manage subscriptions;
- determine payment status;
- process refunds or credits;
- maintain accounting records;
- detect fraudulent transactions;
- and administer your account.
Hawkeye Digital AI may appear as a brand or division name in connection with a transaction. However, all billing obligations for Hawkeye Digital AI Services are obligations to Hawkeye Asset Management LLC.
We do not intend to store complete payment-card numbers when those numbers are handled directly by our payment-processing providers.
8. HOW WE USE INFORMATION
We may use personal information for legitimate business and service-related purposes, including to:
- provide the Services;
- establish and maintain accounts;
- process transactions;
- manage subscriptions;
- provide customer support;
- respond to inquiries;
- communicate about Services;
- send administrative notices;
- deliver SMS, email, or voice communications authorized by a Client;
- provide review-management Services;
- manage customer communications;
- operate CRM systems;
- operate marketing automation;
- manage appointment systems;
- provide AI chat and voice functionality;
- develop and maintain websites;
- provide SEO and AIO Services;
- improve search visibility;
- analyze performance;
- personalize certain experiences;
- troubleshoot technical issues;
- monitor security;
- prevent fraud;
- detect misuse;
- enforce our agreements;
- comply with legal obligations;
- maintain business records;
- protect our rights;
- resolve disputes;
- and otherwise operate our business.
We may also use information for internal analysis, service development, quality assurance, reporting, and operational purposes where permitted by law.
9. ARTIFICIAL INTELLIGENCE AND AUTOMATED SYSTEMS
Certain Hawkeye Digital AI Services use artificial intelligence and automated technologies.
These may include:
- AI chat assistants;
- AI voice assistants;
- AI-generated content;
- AI-assisted customer responses;
- AI-powered website functionality;
- automated lead follow-up;
- automated appointment systems;
- natural-language processing;
- AI search optimization;
- automated marketing workflows;
- and other AI-enabled features.
Information may be processed by third-party AI technology providers when necessary to provide these Services.
The type of information processed depends on how the Client configures the Services.
AI systems may process information contained in conversations, prompts, customer inquiries, business information, uploaded content, or other information submitted through an AI-enabled Service.
AI systems may produce inaccurate, incomplete, or unexpected results.
We do not represent that AI-generated information is always accurate or complete.
Clients are responsible for reviewing and appropriately configuring AI systems used for their businesses.
Where a Client uses AI systems to communicate with its customers, the Client remains responsible for ensuring that those communications comply with applicable laws and the Client's own privacy disclosures.
10. WEBSITES, SEO, AIO AND SEARCH SERVICES
Our website, SEO, AIO, content, and AI visibility Services may involve processing information relating to:
- websites;
- business listings;
- search performance;
- keywords;
- search queries;
- website visitors;
- website content;
- business information;
- online reviews;
- search rankings;
- AI visibility;
- search results;
- analytics;
- traffic sources;
- and digital marketing performance.
We may use this information to provide optimization, reporting, content development, website development, analysis, and related Services.
Search engines, AI platforms, directories, and other third parties independently determine how they collect, index, rank, display, summarize, or otherwise process information.
11. REPUTATION AND REVIEW MANAGEMENT INFORMATION
If a Client uses our reputation or review management Services, we may process information relating to:
- customer names;
- customer contact information;
- review invitations;
- review responses;
- review content;
- ratings;
- feedback;
- customer communications;
- public reviews;
- review-platform information;
- and campaign activity.
We may send review invitations or related communications on behalf of Clients when authorized.
We do not control how a third-party review platform handles, displays, removes, ranks, or otherwise processes reviews.
Public reviews may remain publicly accessible even after a Client stops using our Services.
12. SMS, EMAIL AND VOICE COMMUNICATIONS
Hawkeye Digital AI Services may facilitate:
- SMS messages;
- MMS messages;
- email;
- automated email sequences;
- appointment reminders;
- review invitations;
- customer follow-up;
- database reactivation;
- marketing communications;
- AI chat;
- AI voice communications;
- automated telephone calls;
- and other electronic communications.
When we send communications on behalf of a Client, we generally process recipient information at the Client's direction.
The Client is responsible for obtaining all required permissions and complying with applicable communications laws.
Recipients may be able to opt out of communications using the instructions included in the applicable message.
For SMS messages, replying STOP may be used to request that messages cease where supported by the applicable messaging system.
Additional opt-out commands may be available depending on the messaging platform.
Message and data rates may apply according to the recipient's mobile carrier and plan.
13. CRM, AUTOMATION AND APPOINTMENT INFORMATION
CRM, automation, and appointment Services may process:
- names;
- telephone numbers;
- email addresses;
- lead information;
- appointment dates and times;
- appointment status;
- service requests;
- communication history;
- customer notes;
- sales information;
- workflow information;
- and other information configured by the Client.
This information may be synchronized with third-party systems.
The Client is responsible for ensuring that information entered into the system is accurate and lawfully collected.
14. COOKIES AND SIMILAR TECHNOLOGIES
We may use cookies, pixels, tags, scripts, local storage, analytics technologies, and similar tools.
These technologies may help us:
- remember preferences;
- maintain account sessions;
- improve security;
- analyze website traffic;
- understand visitor behavior;
- measure marketing performance;
- improve website functionality;
- troubleshoot problems;
- personalize certain experiences;
- and improve our Services.
Some technologies may be provided by third parties.
You may be able to control cookies through your browser or device settings. Disabling certain cookies may affect website functionality.
15. HOW WE SHARE INFORMATION
We may disclose personal information when reasonably necessary to operate our business and provide the Services.
Information may be shared with:
- employees;
- contractors;
- consultants;
- cloud hosting providers;
- payment processors;
- CRM providers;
- communication providers;
- SMS providers;
- email providers;
- voice providers;
- AI technology providers;
- analytics providers;
- authentication providers;
- scheduling providers;
- website hosting providers;
- software providers;
- advertising providers;
- search platforms;
- social media platforms;
- security providers;
- professional advisors;
- legal counsel;
- accountants;
- insurers;
- government authorities when legally required;
- and other service providers necessary to perform the Services.
We do not authorize third parties to use information for purposes unrelated to their legitimate role in providing their services to us or the Client, except where otherwise permitted by law or authorized by the individual or Client.
16. SERVICE PROVIDERS AND TECHNOLOGY PARTNERS
We may use third-party providers to support our operations.
These providers may process information on our behalf for functions such as:
- hosting;
- data storage;
- payment processing;
- analytics;
- communications;
- email delivery;
- SMS delivery;
- voice services;
- AI processing;
- customer support;
- authentication;
- security;
- scheduling;
- CRM functionality;
- website operation;
- marketing;
- and other business functions.
These providers may have their own privacy policies and terms.
Where appropriate, we seek to use providers that maintain reasonable safeguards for information they process.
17. THIRD-PARTY PLATFORMS AND INTEGRATIONS
Clients may connect third-party accounts to our Services.
Examples may include:
- Google Business Profile;
- Google services;
- social media platforms;
- CRMs;
- email platforms;
- SMS platforms;
- scheduling systems;
- payment systems;
- analytics platforms;
- advertising platforms;
- website platforms;
- and other software.
When you authorize an integration, information may be transferred between our Services and the third-party platform according to the permissions granted.
Third-party platforms operate independently and may change their APIs, policies, functionality, privacy practices, or availability without notice.
We are not responsible for the privacy practices of third-party services.
18. BUSINESS AND MARKETING INFORMATION
We may use certain business-related information to market our Services.
Depending on the circumstances, this may include:
- business name;
- business logo;
- website;
- publicly available business information;
- public reviews;
- testimonials;
- publicly available customer feedback;
- screenshots;
- general service descriptions;
- and high-level performance information.
We may use such information in:
- case studies;
- presentations;
- websites;
- social media;
- advertisements;
- sales materials;
- educational content;
- and other promotional materials.
If you do not want your business identified in promotional materials, you may contact us and request that we stop using your information for future promotional purposes, subject to any existing authorization or legal requirements.
19. LEGAL BASES FOR PROCESSING
Where applicable law requires a legal basis for processing personal information, we may rely upon one or more of the following:
Consent
We may process information when you have provided permission for a specific purpose.
Contractual Necessity
We may process information when necessary to provide Services, perform an agreement, process transactions, or take steps at your request before entering into an agreement.
Legal Obligations
We may process information when necessary to comply with applicable law, regulation, legal process, governmental requests, accounting requirements, or other legal obligations.
Legitimate Business Interests
We may process information when reasonably necessary for legitimate business purposes, such as security, fraud prevention, service improvement, analytics, customer support, and business administration, provided applicable law permits such processing.
20. DATA RETENTION
We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may depend on:
- the type of information;
- the purpose for which it was collected;
- whether an account remains active;
- the nature of the Services;
- contractual requirements;
- legal requirements;
- accounting obligations;
- dispute resolution;
- security needs;
- backup systems;
- and legitimate business requirements.
When information is no longer reasonably necessary, we may delete it, anonymize it, or otherwise dispose of it according to our applicable retention practices.
Information may remain temporarily in backups or archives after deletion from active systems.
Termination of Services does not necessarily result in immediate deletion of all information.
21. DATA SECURITY
We use commercially reasonable technical, administrative, and organizational safeguards designed to protect information against unauthorized access, disclosure, alteration, misuse, or destruction.
Depending on the Service, safeguards may include:
- access controls;
- authentication systems;
- encryption;
- secure infrastructure;
- password protections;
- monitoring;
- logging;
- permissions management;
- backup systems;
- security procedures;
- and other reasonable safeguards.
However, no internet transmission, database, software system, cloud service, or electronic storage system can be guaranteed to be completely secure.
You acknowledge that security risks can never be eliminated entirely.
22. DATA STORAGE AND TRANSFERS
Our Services and our third-party providers may store or process information in the United States or other jurisdictions where our service providers operate.
If you access our Services from outside the United States, your information may be transferred to and processed in the United States.
Privacy and data-protection laws may differ between jurisdictions.
By using the Services, you acknowledge that information may be transferred, stored, or processed in jurisdictions other than the jurisdiction where you reside, subject to applicable legal requirements.
23. INFORMATION RELATING TO CHILDREN
Our Services are generally intended for businesses and individuals who are at least 18 years old.
We do not knowingly design our Services to collect personal information directly from children under 13.
We do not knowingly solicit personal information from minors for purposes unrelated to providing the Services.
If you believe a child has provided personal information to us improperly, please contact us so we can investigate and take appropriate action.
24. DO NOT TRACK SIGNALS
Some browsers offer a “Do Not Track” setting.
Because there is not a universally accepted technical standard for responding to Do Not Track signals, our Services may not respond to all such signals.
Browser and device privacy controls may provide additional options for controlling certain tracking technologies.
25. YOUR PRIVACY RIGHTS
Depending on where you live and applicable law, you may have certain rights concerning your personal information.
These rights may include:
- requesting access to personal information;
- requesting correction of inaccurate information;
- requesting deletion of personal information;
- requesting information about how personal information is processed;
- requesting information about categories of information collected or disclosed;
- opting out of certain processing;
- withdrawing consent where processing is based on consent;
- objecting to certain processing;
- requesting a copy of certain information;
- and exercising other rights provided by applicable law.
Privacy rights vary by jurisdiction and may be subject to legal exceptions.
We may need to verify your identity before completing a request.
26. UNITED STATES STATE PRIVACY RIGHTS
Several U.S. states have enacted comprehensive privacy laws that provide residents with rights relating to personal information.
Depending on the state where you reside and whether the applicable law applies to our processing activities, you may have rights concerning:
- access;
- correction;
- deletion;
- portability;
- opting out of certain processing;
- targeted advertising;
- certain profiling activities;
- sale or sharing of personal information;
- and other legally protected rights.
Because state privacy laws differ in scope and requirements, we will evaluate requests according to the law applicable to the requesting individual.
We will not discriminate against an individual for exercising a privacy right where prohibited by applicable law.
27. CALIFORNIA PRIVACY RIGHTS
California residents may have additional privacy rights under applicable California privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA/CPRA”), where applicable.
Depending on the circumstances, California residents may have rights to:
- know about personal information collected;
- access personal information;
- request correction;
- request deletion;
- obtain information about disclosures;
- opt out of certain forms of sale or sharing where applicable;
- limit certain uses of sensitive personal information where applicable;
- and receive equal treatment for exercising applicable rights.
We do not intend to sell personal information in the traditional sense for monetary compensation.
However, whether a particular data activity constitutes a “sale,” “sharing,” “targeted advertising,” or another regulated activity under California law depends on the circumstances and applicable legal definitions.
California residents may submit privacy requests using the contact information in this Privacy Policy.
We may request verification information before processing a request.
28. MOBILE INFORMATION AND SMS PRIVACY
Mobile telephone numbers provided for Hawkeye Digital AI Services may be used to facilitate communications authorized by the Client or requested by the individual.
Depending on the Service, mobile numbers may be used for:
- appointment reminders;
- customer communications;
- review invitations;
- follow-up messages;
- database reactivation;
- service notifications;
- marketing communications where properly authorized;
- AI-assisted conversations;
- and other communications configured by the Client.
We do not sell mobile opt-in information for marketing purposes.
Where required by applicable law or messaging-provider requirements, mobile opt-in information will not be shared with third parties for their independent marketing purposes.
Recipients may opt out of SMS communications by replying STOP where supported.
Other standard messaging commands may also be supported depending on the messaging platform.
Message and data rates may apply.
29. YOUR CHOICES AND COMMUNICATION PREFERENCES
Depending on the communication, you may be able to control how we communicate with you.
Options may include:
- unsubscribing from marketing emails;
- replying STOP to SMS messages;
- changing account preferences;
- requesting deletion where applicable;
- contacting us directly;
- changing browser cookie settings;
- changing device privacy settings;
- or disabling certain optional features.
Opting out of marketing communications does not necessarily prevent us from sending transactional, administrative, security, billing, or other legally required communications.
30. THIRD-PARTY WEBSITES AND SERVICES
Our websites and Services may contain links, integrations, widgets, or connections to websites and services operated by third parties.
Examples may include social networks, search engines, payment processors, scheduling platforms, review platforms, AI services, analytics services, and other technology providers.
Once you leave our Services or interact directly with a third-party service, that third party's privacy policy and terms may apply.
We do not control and are not responsible for third-party privacy practices.
31. CLIENT RESPONSIBILITIES FOR PERSONAL INFORMATION
Clients using Hawkeye Digital AI Services are responsible for ensuring that information supplied to us has been collected and may be used lawfully.
This includes responsibility for:
- obtaining required consent;
- providing required privacy notices;
- maintaining lawful customer lists;
- honoring opt-outs;
- maintaining accurate contact information;
- complying with applicable privacy laws;
- complying with SMS and email requirements;
- complying with applicable telemarketing requirements;
- complying with platform rules;
- maintaining appropriate records of consent;
- and ensuring that Client instructions do not violate applicable law.
Hawkeye Asset Management LLC does not independently verify every source of customer information supplied by Clients.
32. DATA PROCESSING ON BEHALF OF CLIENTS
In certain situations, Hawkeye Asset Management LLC may process personal information on behalf of a Client rather than for its own independent purposes.
For example, a Client may provide customer contact information so that we can:
- send a review invitation;
- send an appointment reminder;
- conduct an authorized reactivation campaign;
- send an email;
- send an SMS;
- facilitate an AI conversation;
- manage CRM information;
- or perform another Client-authorized service.
In these situations, the Client may determine the purpose and method of processing while Hawkeye Asset Management LLC processes the information to provide the contracted Services.
Where applicable law requires additional contractual privacy protections, the parties may enter into a Data Processing Agreement or other privacy addendum.
33. DATA BREACH AND SECURITY EVENTS
If we determine that a security incident has occurred involving personal information under our control, we will investigate the incident and take reasonable steps appropriate to the circumstances.
Where applicable law requires notification to affected individuals, regulators, law enforcement, or other parties, we will provide notifications as required by law.
When Client Data is involved, we may notify the affected Client as appropriate under the applicable agreement and applicable law.
34. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time.
Changes may be made to reflect:
- changes in our Services;
- changes in technology;
- changes in business practices;
- changes in applicable law;
- new privacy requirements;
- changes in third-party providers;
- or other operational considerations.
When we make changes, we will update the “Last Updated” date at the beginning of this Privacy Policy.
For material changes, we may provide additional notice where appropriate or required by law.
Your continued use of the Services after an updated Privacy Policy becomes effective may constitute acknowledgment of the revised policy to the extent permitted by law.
35. HOW TO CONTACT US
Questions about this Privacy Policy or our privacy practices may be directed to:
Hawkeye Asset Management LLC Hawkeye Digital AI Division
6111 Shallowford Rd Ste 105-D 235 Chattanooga, TN 37421 United States
Phone: 813-981-1378 Email: [email protected] Website: https://hawkeyeassetmanagement.com
When contacting us about privacy, please provide enough information for us to understand your request.
36. REQUESTS TO ACCESS, CORRECT OR DELETE INFORMATION
You may request to access, correct, or delete personal information that we maintain about you, subject to applicable law and legal exceptions.
You may also request information concerning how we collect or process your personal information where such rights are provided by law.
To submit a request, contact:
For security purposes, we may need to verify your identity before completing a request.
We may ask for information reasonably necessary to confirm that the request is being made by the person whose information is involved or an authorized representative.
If you submit a request through an authorized representative, we may require evidence that the representative is authorized to act on your behalf.
We will process valid requests within the time period required by applicable law.
If we cannot fulfill a request, we will explain the reason when required by law.
IMPORTANT BUSINESS DISCLOSURE
Hawkeye Digital AI is a division and business brand of Hawkeye Asset Management LLC.
Hawkeye Digital AI does not independently collect, contract, bill, or operate as a separate legal entity.
Where this Privacy Policy refers to Hawkeye Digital AI, the Company, we, us, or our, those references generally refer to Hawkeye Asset Management LLC operating through its Hawkeye Digital AI division.
All contracts, proposals, service agreements, statements of work, subscriptions, invoices, and payment obligations for Hawkeye Digital AI Services are with Hawkeye Asset Management LLC.
Hawkeye Asset Management LLC is therefore the entity responsible for the Services described in this Privacy Policy.
Our business contact information is:
Hawkeye Asset Management LLC
Hawkeye Digital AI Division
6111 Shallowford Rd Ste 105-D 235
Chattanooga, TN 37421
United States
Phone: 813-981-1378
Email: [email protected]
Website: https://hawkeyeassetmanagement.com